Case Study

Bringing Global Employees Together For an Epic Kickoff

πŸ‘₯3,000 people
πŸ“…1 week
πŸ“Global players
⭐8.6 / 10

Client

LinkedIn logo

What the customers say:

"I've been working with Handstand for years and it's been unbelievably unique. I'm able to really rely on Handstand for everything from brainstorm to execution to internal comms and promotion."
Christopher Dobbins-Callahan
Global Program Manager, Employee Experience

The Challenge: Elevating a Global Company Kickoff

Linkedin sought to energize 3,000 global employees for its annual, week-long company kickoff.

Handstand Magic: The LinkedIn Kickoff Challenge

Handstand developed a series of physical, intellectual, and creative challenges tied to content from daily keynote speakers. Players connected and collaborated through a native mobile platform, creating a strong sense of community, competition, and collaboration around the globe.

Word of mouth excitement created daily increases in participation, and employees reported a boost in team morale as well as a stronger sense of connection between their colleagues.

Favorite Moments

Week-Long, Global Company Kickoff gallery image 1
β€œMy favorite part was working with my teammates in different offices!”
Carly Gibson avatar
Carly Gibson
Program Manager
Week-Long, Global Company Kickoff gallery image 4
Week-Long, Global Company Kickoff gallery image 6Week-Long, Global Company Kickoff gallery image 7
β€œI loved the collaboration with team members and the riddles!”
Emily Weiss avatar
Emily Weiss
HR Process Excellence
Week-Long, Global Company Kickoff gallery image 9Week-Long, Global Company Kickoff gallery image 10Week-Long, Global Company Kickoff gallery image 11

Client

LinkedIn logo
8.6 / 10
Avg. Rating
22.5 🐘
Figurative baby elephants lifted in the squat challenge
2,120
Challenges completed
8.6 / 10
Avg. Rating
22.5 🐘
Figurative baby elephants lifted in the squat challenge
2,120
Challenges completed
8.6 / 10
Avg. Rating
22.5 🐘
Figurative baby elephants lifted in the squat challenge
2,120
Challenges completed

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Together we create challenging and playful experiences to inspire people to push their limits and deepen their connections with one another.
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