Born from fun

In 2014, we were just a group of friends who kept going on crazy trips together. We're talking a bike ride from San Francisco to Anchorage, Alaska, 200-mile, 2-day relay races, and the kind of experiences that sound made up when you tell people about them later.

Something kept happening on those trips: we'd come back closer than ever. Not in a vague, corporate-retreat kind of way—in a real way. We were becoming genuinely better friends as a function of these shared, somewhat challenging experiences. And we wanted to share that kind of friendship with more people.

“Make it a great day or not – the choice is yours.”— Gil (The Legend)

We couldn't take everybody on a bike ride to Alaska. But we could host a crazy 12-hour, 100-riddle scavenger hunt all over San Francisco. So we did. We called it The SF Hunt, and roughly 1,000 people show up to play every year. We expanded that event to six cities nationally, and it's still going strong.

After every event, people kept coming up to us asking if we could run something this fun for their company kickoff, their sales kickoff, their team offsite. We said no for about two years. But by 2016, we realized people genuinely wanted what we had to offer. So we started our private events business—and it took off.

Since then, we've entertained over 52,000 people at 300+ events for companies like Google, LinkedIn, Stripe, Vimeo, Dropbox, and hundreds more. Teams can tell we were truly born from fun. We didn't set out to create a classic team-building events company—we wanted to create things people would actually choose to do on their day off.