Kartwheel – A Real-Life Mario Kart Experience on LinkedIn’s Campus
Case Study

Kartwheel – A Real-Life Mario Kart Experience on LinkedIn’s Campus

👥400
📅1 day
📍Sunnyvale
9.5 / 10

Client

LinkedIn logo

What the customers say:

"I loved the sprint finishes. Also loved leap-frogging positions with people multiple times, which made it much more of a story!"
Kartwheel Player

Challenge

LinkedIn wanted a full-campus experience that could spark connection and fun after a busy quarter. It needed to be a high-energy, nostalgic team building experience that would bring out employees' competitive and playful sides while fostering cross-team connections.

Handstand Magic

We transformed LinkedIn’s campus into a living Mario Kart track. Players raced through real-world checkpoints while using a custom app to fling digital items at coworkers, collect power-ups, and unlock new race modes. It was competition and play at full throttle.

Favorite Moments

Client

LinkedIn logo
216
Total laps around campus
54
Total cumulative player miles
1
Campus transformed!
216
Total laps around campus
54
Total cumulative player miles
1
Campus transformed!
216
Total laps around campus
54
Total cumulative player miles
1
Campus transformed!

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Our Mission
Together we create challenging and playful experiences to inspire people to push their limits and deepen their connections with one another.
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