Kartwheel – A Real-Life Mario Kart Experience on LinkedIn’s Campus
Client
What the customers say:
"I loved the sprint finishes. Also loved leap-frogging positions with people multiple times, which made it much more of a story!"
Challenge
LinkedIn wanted a full-campus experience that could spark connection and fun after a busy quarter. It needed to be a high-energy, nostalgic team building experience that would bring out employees' competitive and playful sides while fostering cross-team connections.
Handstand Magic
We transformed LinkedIn’s campus into a living Mario Kart track. Players raced through real-world checkpoints while using a custom app to fling digital items at coworkers, collect power-ups, and unlock new race modes. It was competition and play at full throttle.
Favorite Moments
“Getting close enough to fire challenges at other players then running by them while watching them yell into a phone was hilarious.”
“My highlights were recording videos on why I love my mom and why crunchy is better than creamy PB, and placing in two of my races.”
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