160over90 Rebrand – Vegas brand discovery experience

160over90 needed an unforgettable way to introduce their rebrand to 800 team members while creating excitement and buy-in for the new company direction.

Challenge

We transformed Las Vegas into a brand discovery playground, with custom challenges and experiences throughout the city that revealed different aspects of the new brand identity and values.

Handstand Magic

Vegas became a playground while 800 folks discovered their new brand.

Case Study Coming Soon